What is SEO Marketing For Beginners

Munna

Nov 11, 2023

"Suppose I have five rooms in my house. I ask five people to come to my house. Whoever comes first goes to the first room and whoever comes later goes to the next room. Thus whoever comes last goes to the last room.

ok?

Now suppose I said that I will give five gifts to these five people!

Now do not ask again, what gift to give! It's not important!

Anyway!

I will give five gifts to five people! Whoever is in the first room will get the biggest gift and whoever is in the last room will get the smallest gift!

Which one would you like? Surely the big gift isn't it?

Now if I say, search engines (Google, Bing, Yahoo etc.) the above phenomenon is happening constantly, then will you believe me? Never! Because you're not getting any gifts from Google right?!

Yes! You are not receiving any gifts because you are a visitor or audience or customer. Your job is to just browse and click on various links in the search engine. But whoever has a website or who has a blog, who has a YouTube channel, but he is getting a gift! How?

Let's compare the whole thing with the above incident!

Take my home as a search engine. Now I told five people to come home. These are the five website owners who have their own website or YouTube channel or blog or an online shop.

Do you understand? Ask questions if you do not understand! Have questions? I can not hear! Oh well! It's a book! Sorry!

The one who came first to my house went to the first room, the one who came last went to the last room! right?

But if you look carefully, you will see that they had to enter my house first before going to the first room or the second room or the last room. Can they come to the room without entering the house?

Can't you?!

Search engines are doing this! Allowing each website to enter their home i.e. search engine. And then seeing their quality, seeing their work, placing them first, second, third. As I kept those five people in five rooms in my house. In this case, their quality or work was 'who will come first!'

Now let's talk about gifts!

Before that tell me something. Although I will not listen!

When you go to Google, type something and search, you will see 1 to 10 different links. Click on those sites to enter, right?

Now suppose your brother has a website for downloading songs. He told you, “Next time I will download music from my site!”

You also searched on Google by writing his website name to download songs today. Did not see the link of his site on the first page, went to the second page. Didn't get it there either. In this way, he finally got to the seventh page. Then went in and started downloading music!

Now you answer a question!

You are close to him! You are not going so far to find his site and downloading songs by entering his site. But if there were 100 other people in your place, would they do the same thing?

You don't have to answer, I answer!

Never!

No one wants to suffer so much! Everyone wants to be in the first two or three pages of Google! So that people can easily find the site!

Right?

Now in this case, what can your brother do to come to the first page of Google?

He can do SEO!

SEO is Search Engine Optimization. That is, in simple raw Bengali, to bring your site to a good position in the search engines!

Now, as soon as your brother makes a site, will it come to the first page of the search engine? Whoah! Will not come!

That's why he needs to do on page SEO in the beginning. On page SEO is a type of SEO! By this on page SEO basically a website is given to the search engine. By doing on-page SEO, you knock on the door of the search engine and say, "My site has appeared! And do not turn away! At least let me in now!”

After creating this website of your brother, if he does on page SEO then search engines like Google will get the news that your brother has a site with this name. Then Google will pull it and store it in its site!

Just like those five people in my house. Those who come home, before going to the room, ring my house bell to let me know that they have come home. And I let them enter the house!

Now Google knows your brother's website! right?

Do you know what Google will do now?

Test your brother's site to see how many pages it can be placed on. Your brother checked the site's quality, work, site status, etc. and decided that Seventh Page is the right place for this site!

Now let's go to the case of your brother! You downloaded the song. Tell your brother at the lunch table that you downloaded music from his site. He was happy to hear this.

But soon told him that you had to go to page seven to find his site. That's when he got worried. The same question came to his mind. And that is, would a man go so far to find his site?

Don't go! So now the way?

And that's when he thought about off page SEO. Off Page SEO is another sibling of On Page SEO and the child of SEO!

After doing off page SEO, your brother's site moved to the third page of Google within a few days. Then he continued it. Another fifteen days later he saw his site on the first page! This time he survived.

Come and tell you again, to download the song! You also searched again on Google, typing in the name of your brother's site. But surprisingly he saw that the site was on the seventh page a few days ago and now it has moved to the first page! You also downloaded without any hassle of searching.

This is the process of bringing a site from the seventh to the third page of Google, then from the third to the first page, this is what marketers call Off Page SEO.

Because, on the seventh page of Google, if your site has 100 clicks every day, then on the third page, that probability increases to 500! And on the first page, the possibility has increased to a thousand! And this is a gift for a site! The more visitors, the bigger the gift!

In the same way, I did not let the people who came to my house randomly go to the first, second or last room in the beginning. I saw their qualities, their qualities were here only when they came home. Then I gave the biggest gift to the one who came in the first room and gave him the smallest gift at the end!

That Google is constantly!

So, in conclusion – SEO is about getting a website to rank well in search engines. SEW has two parts. On-Page SEO, which is how a website is displayed or ranked in search engines and Off-Page SEO, which is how a website's rank is moved up or increased in search engines!”